Nike was founded in 1964 by Bill Bowerman and Phil Knight. As golf pauses to reflect on the consequences and upshot of this decision, let's take a look at History of Nike, Inc. 1964-01-25 to Present. From a mere handshake, each man ended up investing $500 to import Tiger shoes from Japan and sell them in the United States. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. 2003 Nike is named “Advertiser of the Year” by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festival’s 50-year history. Throughout its 50-year history, Nike has made waves with its cutting-edge advertisements. Such personifications of ideal terms were common in ancient Greek culture; other examples include Wisdom, Knowledge, and Justice. Photos are perfect for showing what the timeline is all about. Then in the mid-1980s, History. Bill Bowerman was looking for ways to enhance his student’s performance and tried improving their shoes in his free time. U.S. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. One of the better outcomes of that continuous innovation process is the Nike's U.S. rival Reebok, however, also saw potential for growth in Europe, and by 1992 European MTV was glutted with athletic shoe advertisements as the battle for the youth market heated up between Nike, Reebok, and their European competitors, Adidas and Puma. October 8, 2015, Juliet G, Leave a comment. According to the history of Nike Inc., it was founded in 1964 through the very first order of 300 pairs of shoes. Nike History Timeline Technically founded on 1964, but more commonly referred to have been founded with the creation of the iconic swoosh – Nike has been around at least from 1971. The History of Nike. Phil Knight was a middle distance runner hailing from Portland who trained under track and field coach Bill Bowerman. The Nike Free hit the fourth year of production with the V4, at a time where barefoot running had hit its peak with the publication of Chris MacDonald’s book and countless articles on the subject. Insert a photo in the background to achieve a creative look. The ancient Greek goddess Nike was the personification of the ideal of victory. Tiger Woods was introduced as a newbie golf pro in 1996 in an in-your-face advertisement. Here are some of its top ad campaigns over the years: just do it. Nike was previously known as Blue Ribbon Sports (RBS) founded in 1964 by Phil Knight and Bill Bowerman. For a contemporary look, integrate a photo, stylish color palette, and a modern font. Nike also saw growth potential in its women's shoe and sports apparel division. Find Nike brand history in detail in the brand story section. From multiple OVO x Air Jordan sneaker releases to his NOCTA apparel line, here is a timeline of Drake's collaborative history with Nike. 1982 The Air Force 1 is released and is … The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Air, of course, is rooted in running. Sneakershot and Nike Sportswear Russia also created a retrospective Nike Air Max Timeline that features photographs of 32 unique Air Max silhouettes. Create a progressive product history timeline and more with this editable History Of Nike Timeline Infographic Template. Launched in 1988, the ad helped Nike bounce back from a mid-decade slump. His first shipment of Tiger shoe samples arrive in January 1964. Before the concept of creating hype was even a thing, the Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. Nike releases the the Tailwind, the first running shoe to include air pockets in its outsole, which changes sports shoe history forever. At that time, German shoe brands were the dominating brands that were preferred by athletes all over the world. Nike founder Phil Knight reached a deal with Onitsuka Company, a Japanese shoe manufacturer, to allow him to distribute their Tiger running shoes in the Western United States. History & Timeline: Nike started in 1950 as a sports shoe import company called Blue Ribbon Sports. It belongs to one of the leading sports brand majors – Nike!. The first shoe to feature Air cushioning was 1978’s Tailwind, a running shoe. Nike Chronology . Brief History Of Nike. Therefore, to better understand the swoosh-embellished sneakers that we sport today, we must first go back and explore the Air Max Timeline - Nike Air Max Timeline. The company was founded by the US entrepreneur Philip Knight and the sports trainer Bill Bowerman. The swoosh logo that represents winged victory and the universally recognized slogan of Let’s do it is no doubt a familiar sight for most people on Earth! History of NIKE, Inc. Some of the most famous Nike Basketball sneakers to ever release are posted here, for example the first Nike Basketball sneaker to ever release the Nike Bruin and Nike … NIKE, Inc. history, profile and history video NIKE, Inc. designs, develops, markets and sells high quality footwear, apparel, and equipment, accessories and services. His account focuses on Indonesia in particular but it is still useful for those studying the campaign in other areas of the world. hello, world! The Airmax 93s were the firs Air Max to sport a coloured air cushion and neoprene sock style liner that you find on the Hurrache. The photo series below is one of the most complete looks at the history of the Nike Air Max. Unlike other gods in the Greek pantheon, such personifying deities were not usually given human personalities and histories. Blue Ribbon Sports mainly imported shoes from Japan made by Onitsuka Tiger. Since then a lot has happened: from taking over the basketball court and the streets with their Nike Air series to the expansion to the globalized market on 2003 with an international revenue that exceeds the U.S one. Shoes were just shoes for the first 80-some-odd years of the 20th century. Nike Basketball History and Timeline consists of just about all Nike Basketball sneakers released from 1972 to some released in 2000. Jeff Ballinger from Press for Change has provided a chronology of the Nike Anti-Sweatshop campaign. 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