Employees are encouraged to share College news and events that are a matter of public record with their family and friends. If you make an error, correct it quickly and visibly. Expand MCC’s online presence to provide timely, accurate and relevant information to students, parents, faculty and the community. If you participate in or maintain a social media site on behalf … What you write is ultimately your responsibility. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. They view what you post as coming from the College. The Internet is open to a worldwide audience. For additional guidelines and information, please read and review the following policies. Be transparent. Twitter is a conversational platform, not a broadcasting medium. YouTube, Instagram, SlideShare, Flickr, etc. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. Social Media Guidelines The following guidelines and policies apply for use of Atlanta Technical College’s Facebook, Instagram, Twitter, LinkedIn, and YouTube social media accounts. Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. Aim to publish at least one post per week. Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. The following are some guidelines to follow in these cases. The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Abide by the College Identity Standards. To request an account, contact social_media [at] emerson.edu. Social media refers to social networking sites such as Facebook, Twitter, Instagram, and YouTube. This will help to increase traffic to the York College website. It also allows you to delete spam comments and to block any individuals who repeatedly post offensive or frivolous comments. Think twice before posting. Self-promoting behavior is viewed negatively and can lead to you being banned from websites or groups. Social Media Guidelines. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional. Mesa Community College is currently active as @mesacc on LinkedIn, Facebook, Twitter, Instagram and YouTube. Social Media Guidelines for McHenry County College Definition of Social Media. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. For instance, what if I want to remove something I posted as a joke or to make a point? Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. Purpose of MCC’s Social Media Sites. Don’t pick fights online. Cite and link to your sources whenever possible––that’s how you build community. They are examples of best practices from various institutions and are intended to help you understand, from a wide range of perspectives, the implications of participating in social media. These guidelines provide best practices and expectations for employees' engagement in social media, (1.) You should participate in personal social media conversations on your own time. As a guideline, do not post anything that you would not present in any public forum. Be respectful of comments received. However, please be clear that you are sharing your views as an individual, not as a representative of Emerson College. Privacy does not exist in the world of social media. Effective social media commentary should be. However, you may be able to set your site so that you can review and approve comments before they appear. 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